But what has a strong resonance for me is the fact that when my team sits down to plan the magazine, they make sure that every single page offers you complete freedom of choice. If it is luxury brands you covet, we have them. If it is budget buys, trust ELLE. And if you want intelligent reading, just turn to the front of the book. Content is king. And thank you for recognising it.

So feast on the ELLE bridal book, neatly bound within the magazine. From luggage to jewellery, it is all laid out for the trendy bride who knows her mind. Apart from the latest fashion and beauty trends, we have some amazing exclusives as well. From designer Manish Arora’s foray into crockery, to an exclusive excerpt from William Dalrymple’s latest Nine Lives, to the only interview with former Formula One driver David Coulthard. We also bring you the ELLE 25: Our Power List of people who define the new

creative. Naturally, cover girl Lara Dutta had to top the list. There is also a tribute to Hélène Lazareff, the founder of ELLE. She wasn’t a saint. In fact, often she wasn’t a nice person. But she was a brilliant journalist. And a visionary who changed the way the magazine business was run. Her idea was simple. She wanted: “The only women’s magazine that men watch.” Today, as the world’s largest-selling fashion magazine with 41 editions worldwide, ELLE India salutes Lazareff’s style. She got it right.